REDKOR Brands congratulates its client Western Heating Air, a Heating, Ventilation, and Air Conditioning Company, after being named a runner-up in a national design contest. The HVAC Company received their award for its original branding and color scheme that skyrocketed the company’s visibility performance in the last year.
Ryan and Angie Snow, who founded Western Heating Air in 1995, credit the company’s branding success to REDKOR Brands in conveying their company’s values and story in their marketing campaign.
“We were very involved with REDKOR and together we built the new brand”, Ryan says.
In wanting to upgrade its marketing campaign, Western Heating Air worked with REDKOR Brands in making sure that the HVAC company remained loyal to its rich history.
Its signature “red handkerchief” tells a story of how his father would always carry a handkerchief in his pocket, “to wipe away the blood, sweat, and tears of a hard day’s work,” Ryan adds. To him, the red handkerchief represents values that were instilled in him: hard work, integrity, doing things right the first time.
Together with REDKOR Brands, Western Heating Air took this story by heart in coming up with its new brand design. Its brand design, which included the red handkerchief, was effective in conveying the company’s values and story. Such was reflective in their marketing campaigns, in the electric sign on the building, vehicle wraps, and its new website.
Do you have a branding challenge that you need help with? We’ve been creating and recreating brands, like Western Heating Air, for over 30 years. We have the expertise and tools to help.
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