RedKor founder Rushford Lee was invited to share his perspective on branding—and why it’s about so much more than just a logo. In this featured episode, he dives into how discovering purpose can transform not just a business, but the life of the entrepreneur behind it.
REDKOR helps you get better business results through effective and consistent
branding, messaging, and marketing.
Consistent, clear, and emotionally-driven branding and messaging make it easy for customers to understand the value you offer.
Brand loyalty means better sales! It’s the byproduct of aligning your team and answering your customers’ needs.
With reliable data on your target market, you can create campaigns that win business over and over again, creating life-long customers.
Get your free 5 minute brand check up
As the business owner, marketing manager, high-level executive, or team leader, you’ve been entrusted with some big marketing goals (and are probably operating with limited resources).
But getting your entire team to create a consistent brand and promote the same message is hard… the customer data on which efforts are based is incomplete or nonexistent, your marketing budget is all over the place, and you’re worn out trying to create and run a “New Marketing Plan” every quarter.
What you really want is a consistent, long-term playbook that is easy to implement across the board and produces easy-to-measure results.
At REDKOR, we blend the science behind successful branding with an artful approach to give you a Brand & Marketing Playbook that will guide your marketing efforts for the long-term.
You can finally rest easy, knowing…
It all starts with customer research—that’s the first step in building a brand that works, and it’s what makes REDKOR different.
Many people think branding begins and ends with a color scheme and logo, but the REDKOR process is so much more! Schedule a free brand review today and discover how starting with customer research to develop a comprehensive plan will bring results now and for years to come.
During this meeting we will help you clarify your mission and purpose, understand your target market, and define your best product attributes. Think of it as a brand “audit” that reveals your brands strengths, weaknesses, opportunities, and threats.
Once you’ve hired REDKOR, we will conduct extensive customer research to better understand how your customers see you. From this vantage point, we’ll then create and test design concepts, build touchpoints, and create a style guide for your team.
Finally, we’ll finish off your brand launch with training so your team knows how to represent your new brand consistently. You can expect more leads, increased sales, improved brand awareness, and ultimately, a greater marketing ROI.
While many branding agencies minimize the importance of customer research and instead opt for a “quick and easy” approach, at REDKOR we understand it is only through extensive customer research that you can create relevant and meaningful visuals and messaging that consistently spark curiosity and emotional engagement in your target market.
From there, brand visibility grows, your customer base expands, and revenue increases.
That’s why we created our proprietary Branding Research System to gather extensive customer insights on the front end: customer surveys, social media polls, and more, resulting in tangible, qualitative data that will guide your marketing efforts going forward.
Hundreds of brands have experienced the REDKOR difference. Now it’s your turn.
The REDKOR team hails from top universities across the country, and includes experts in marketing, branding, design, copywriting, customer research, and more.
Learn more about partners Rushford M. Lee and Mark Orton, as well as the rest of the experts on our team.
